Revolutionize Business Strategies with Marketing Cloud

Unveiling Salesforce Marketing Cloud Industry Solutions
Strategizing over Marketing Cloud solutions for business growth.

In today’s rapidly evolving digital marketing sphere, Salesforce Marketing Cloud emerges as a game-changer. This article explores its Industry Solutions, revealing how businesses can revamp their strategies for unmatched success.

Let's analyze the strategies

Auto Account Onboarding

Engage New Car Buyers, Personalize Content, and Confirm Details with Ease

Auto End of Lease Re-Engagement

Re-engage Lease-End Customers for New Vehicle Consideration

Auto Service Reminder

Prompt Customers to Schedule Service Appointments Post-Vehicle Purchase

Retail Abandoned Cart

Tailored Emails to Drive Customers Towards Completing Their Purchase

Retail Post Purchase

Boost Customer Confidence Through Confirmation Emails and Surveys

Retail Re-Engagement

Increase involvement with clients who have not engaged with your brand in some time

HLS - Welcome and Onboarding

Make sure to greet new patients warmly and facilitate a seamless onboarding experience

HLS - Feedback Request

Gain customer trust and engagement by surveying their healthcare experience

HLS - Continuing Education

Help healthcare professionals with ongoing learning and improving skills

Financial Services Renewal

Make it easier to renew subscriptions or memberships

Financial Services - Onboarding

Improve the process for new clients to start using financial services

Financial Services - Abandoned Application

Revive forgotten applications and help clients finish them
WHAT IS JOURNEY BUILDER?

Journey Builder

Journey Builder, a feature of Salesforce Marketing Cloud, empowers marketing teams to craft personalized campaigns, with journeys tailored to each campaign’s objectives. Utilizing Canvas activities, Journey Builder maps out successful pathways for customers, with Entry Source serving as a vital component, specifying the origin of customer interactions within the journey.

Advantages
Based on customer data you can create personalized experience.
Interact with your customers throught different channels: Email, SMS, Apps, Social Media etc.
Easy integration with other Salesforce products
Industry Solutions

Auto Account Onboarding

Engage a potential customer who is interested in purchasing a new vehicle and simultaneously confirm their personal details. Tailor specific and relevant messages to include in upcoming interactions to enhance communication.

Advantages
Establish the way you communicate with potential clients.
Sending emails with a clear, direct call to action enables recipients to easily and quickly engage with the message.
Boost customer engagement through automated, customized reminder messages.
Gather essential contact details for future customization purposes.
CUSTOMER ONBOARDING DATA

How important is the onboarding process

digital onboarding has the potential to increase conversion rates by 50%

of possible clients will change to a different solution if the onboarding process is complex

of customers have stated that they will continue to be loyal if they receive both onboarding and ongoing education

Industry Solutions

Auto End of Lease Re-Engagement

When a customer’s lease is about to expire, it is essential to maintain communication in order to discuss the possibility of upgrading to a new vehicle.

Advantages
Focus on customers who are approaching the expiration of their lease agreement.
Emails with a clear and straightforward call to action prompt fast and effortless interaction.
Enhance customer engagement by utilizing automated reminders personalized to each individual.
Reduce call center interaction by automating the process of scheduling and confirming appointments.
Industry Solutions

Auto Service Reminder

Ensure to prompt a customer who has recently bought a car to book regular service appointments for maintenance and upkeep of their vehicle.

Advantages
Utilize customer information to customize customer engagement and address their unique requirements.
Remind users based on their engagement.
Customize every email to provide more attractive deals as the customer progresses through the journey.
Automate the process of scheduling appointments and confirming them in order to reduce the need for interaction with the call center.
REMINDER NOTIFICATION STATISTICS

Tracking Reminder Notification Data

under 5% of appointments cancel post-SMS reminder

of millennials find text appointment reminders helpful

of messages are opened immediately upon arrival

Industry Solutions

Retail Abandoned Cart

Send multiple emails to persuade customers to buy the items in their shopping cart.

Advantages
Automate reminder emails to encourage completed purchases.
Utilize customer data to customize interactions and address individual needs.
Reminders should be sent based on previous interactions.
Customize every email to create a more attractive deal as the customer progresses through the process.

Get to know your customers better

Retargeting ads reduce cart abandonment by 6.5% and boost online sales by almost 20%

Abandoned cart emails have a high open rate of 39.07% and a click-through rate of 23.33%

Of the recipients who interacted with the email bought something

Of users on mobile devices leave their shopping carts behind

Industry Solutions

Retail Post Purchase

Boost customer trust and engagement by dispatching confirmation emails and conducting surveys.

Advantages
Confirmation emails will be sent automatically according to API events.
Enhance interaction during the buying journey in order to encourage repeat customers.
Generate compelling emails with customized content tailored to past purchases or encourage further purchases with related items.

Reconnecting with Your Customers After the Purchase

Approximately 56% of websites do not include all eCommerce order tracking details on their website.

Of customers won't go back to stores that don't send useful follow-up messages.

Industry Solutions

Retail Re-Engagement

Increase customer participation with individuals who have not engaged with your brand recently.

Advantages
Boost customer retention through personalized email campaigns.
Test email content or subject line automatically to boost re-engagement.
Automatically remind customers of the advantages of your brand through follow-up emails depending on whether they have made a purchase.
Retail Re-Engagement

Retargeting boosts brand revenue and acquires new customers by 33%.

Of retail marketers consider email retargeting as their top method for retaining customers.

Retargeting is more effective than other marketing strategies, leading to a 100% increase in conversion rates.

Industry Solutions

HLS - Welcome and Onboarding

Make sure to provide a friendly and inviting greeting to all incoming patients to create a positive first impression. Additionally, ensure that the process of welcoming and integrating new patients into the healthcare system is seamless and efficient for a stress-free experience.

Advantages
Send a custom welcome message to introduce patients to the healthcare facility.
Give clear guidance during the first appointment, specify the required paperwork, and outline what will occur.
Create a positive and comforting first impression for patients as they start their healthcare experience.
HLS - Welcome and Onboarding

of customers consider the onboarding process when deciding to purchase

of consumers consider customer service quality when making purchases

of companies that focused on onboarding experienced revenue growth

Industry Solutions

HLS - Feedback Request

Enhance customer trust and engagement by sending a survey to gather feedback on their experience after a healthcare event.

Advantages
Build strong connections with customers through friendly emails that ask for feedback following a medical encounter.
Get feedback from your customers to improve their experience.
Increase customer engagement during purchases to retain them for future business.
HLS - Feedback Request

Listen your customers for a better customer experience

10%

Increase in revenue and 4% decrease in cart abandonment due to understanding users.

78%

Of people like brands that gather and welcome customer feedback.

700%

Utilize customer feedback for targeted campaigns and achieve 700% ROI.

Industry Solutions

HLS - Continuing Education

Lead healthcare professionals on a smooth path of ongoing education and improvement in their abilities.

Advantages
Provide customized course suggestions tailored to professionals' specific specialties and interests.
Present the advantages of continued education in healthcare.
Help professionals stay current with the latest developments and methods.
Industry Solutions

Financial Services Renewal

Make it easier to update financial service subscriptions or memberships.

Advantages
Send renewal reminders on time with easy renewal instructions.
Customize messages to emphasize the advantages of maintaining the subscription.
Automate the process of confirming renewal and delivering updated subscription information.
Financial Services Renewal

Annual subscriptions typically have a renewal rate of 27% after the first year.

Monthly subscriptions typically have a renewal rate of 56% at the first renewal.

Industry Solutions

Financial Services - Onboarding

Improve the process of welcoming new clients to the financial services industry.

Advantages
Help new customers set up their accounts by sending personalized emails.
Automate the delivery of welcome messages and essential documents.
Make sure the beginning process is smooth and interesting to create lasting connections.
Financial Services - Onboarding

By combining different optimization strategies, a bank can lower its total onboarding costs by as much as 65%.

The usual first step for a new corporate client typically spans approximately 100 days.

Industry Solutions

Financial Services Abandoned Application

Revitalize neglected financial apps and assist potential customers in finishing their applications.

Advantages
Send specific emails to reconnect with applicants who did not finish the application process.
Use applicant information to customize messages, answer questions, and offer help.
Gradually offer enticing deals to motivate people to finish the application and convert.
Financial Services Abandoned Application

Let's delve into the world of financial services

of users leave online finance applications during onboarding

of the data submitted on forms comes from mobile devices

Ever wondered about Salesforce Marketing Cloud?

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Nicoleta Zavtoni

"If you want to live a life you've never lived, you have to do things you've never done."