Marketing Cloud Growth Edition First Look and Comparison with Marketing Cloud
Salesforce Announce Marketing Cloud Growth Edition Built on the Core Platform
Salesforce continues to innovate the existing Marketing Cloud products, indicating that the Marketing Cloud Growth Edition is not a replacement but an additional offering with new functionalities.
Small businesses can use Marketing Cloud Growth to access Data Cloud and generative AI in their workflow.
They can connect marketing with sales, service, and commerce on one platform. New customers can quickly start using data and generative AI with a step-by-step process.
Segment audiences faster
Utilizing natural language cues to produce fresh audience segments quickly, without the need for coding.
Deliver campaigns and content quickly
Automatically generate campaign briefs, segments, landing pages, and other content using natural language prompts and pre-built templates.
Personalize customer relationships
Unified profiles drive marketing, sales, service, and commerce experiences through various channels.
Optimize campaign performance
Improve the effectiveness of campaigns by using real-time reporting and easy-to-use dashboards.
Connect data to create a unified view of customers
Aligns marketing, sales, service, commerce for unified customer perspective.
Activate data for personalization across any channel
To offer clients messages that are more relevant and personalized for their individual journeys.
Jumpstart AI journey and drive revenue
Providing AI insights to help understand engaged customers and how to reach them effectively.
Einstein 1 natively connects with Data Cloud
Unlock data within an organization to enhance customer experiences, utilize AI to boost productivity for employees, and increase overall profits.
Marketing Cloud Growth Edition integrate Data Cloud and Einstein's generative tools
Salesforce has prioritized leveraging Data Cloud’s technology to enhance their marketing products.
Acquiring a suite of technologies over the past decade, the aim is to integrate the innovative capabilities of Data Cloud and AI into the Marketing Cloud tech stack.
Growth Edition: Your Solution to Typical Marketing Challenges
Disjointed Data = Disjointed Campaigns
Simplifying Complexity
E-commerce on Autopilot
Data-Driven Marketing Made Easy
Email Builder (+ Sending and Tracking)
The email builder is built on top of Salesforce CMS, a shared service across other parts of the platform, so you have a single repository for assets.
Advantages
Einstein AI
Einstein AI is a suite of artificial intelligence capabilities integrated into the Salesforce platform, designed to enhance customer relationship management (CRM) across various applications. By using the Einstein 1 platform, marketers can access and utilize more powerful AI features.
Advantages
Analytics
Marketing Cloud Growth Edition is designed to empower businesses with comprehensive analytics and reporting tools. By leveraging the capabilities of Data Cloud, it provides insights into marketing performance, enabling organizations to make data-driven decisions.
Advantages
Key differences between the Salesforce Marketing Cloud and Growth Edition
The Salesforce Marketing Cloud is a comprehensive suite that provides robust features for enterprise-level marketing, including advanced analytics, cross-channel campaign management, and personalized customer journeys. On the other hand, the Marketing Cloud Growth Edition is a newer offering that focuses on the needs of small to medium-sized businesses (SMBs), providing essential tools to leverage CRM, AI, and data for efficient growth.
Growth Edition | Marketing Cloud | |
|---|---|---|
Salesforce Integration | Integrated with Salesforce Core | Marketing Cloud Connector |
Email Sending Limits | Limits to 15,000 sends a month | No email Send Limit |
SMS Customization | Uses SMS but can’t be customized with AMPscript | SMS can use AMPscript |
Data Source | Uses Data Cloud | Uses Data Extensions |
Email Development | Focused on Gen AI email Development | Emails with deeper customization, using AMPscript |
Landing Page Requirement | Campaigns need a landing page | Campaigns aren’t required to have a landing page |
Data Utilization for Personalization | Uses data from Data Cloud based on objects for personalization | Can use relational data points to create custom emails |
Lead Generation | Can use web forms to generate leads to be used within Sales and Service Clouds | Web forms can feed data into data extensions that must be sent to Salesforce |
Pricing and Limits
Marketing Cloud Growth Edition will be available now for customers in North America, with a provisional availability date in the second half of 2024 for Europe/Middle East (EMEA).
The Marketing Cloud Growth Edition will cost $18,000 per organization annually, providing access to all features, including engagement scoring rules and advanced Einstein-powered tools like Send-Time Optimization.
Send Limit
Unified Profiles
Activation and Segmentation Credits
SMS Priced
Curious about Marketing Cloud Growth Edition?
Discover how it can revolutionize your business strategies!
At Mekanys, we specialize in Salesforce Implementation, Customization, and Integration to drive business growth and streamline sales processes.
Benefiting from extensive expertise and a history of delivering results, we’re enthusiastic about delving into how we can enhance your Salesforce Marketing Cloud strategy and craft bespoke solutions tailored to your specific business requirements.
Let’s engage and delve into the opportunities ahead!
Just complete the form and we will take care of the rest.
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Corina Petrușca
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