Navigating 2024's
Top Salesforce Trends
2024 evolution results for Mekanys clients.
Navigating 2024's
Top Salesforce Trends
Insights and strategies for harnessing Salesforce’s
2024 evolution results for Mekanys clients
Let's check out the trends
Let's check out the trends
State of Salesforce
ROI growth
After deployment, Salesforce increases marketing return on investment by an average of 28%
AI Integration
50% of companies are integrating AI into products and services
Revenue increase
By moving away from conventional channels, Salesforce customers reported a 29% boost in digital revenue
AI Advantage
75% of CEOs recognize the pivotal role of cutting-edge AI for a competitive edge
State of Salesforce
ROI growth
After deployment, Salesforce increases marketing return on
investment by an average of 28%
AI Integration
50% of companies are integrating AI into products and services
Revenue increase
By moving away from conventional channels, Salesforce
customers reported a 29% boost in digital revenue
AI Advantage
75% of CEOs recognize the pivotal role of cutting-edge AI for a competitive edge
Hyper - Personalisation
The future lies in embracing hyper – personalisation as the next evolutionary leap. Personalisation greatly affected the customer experience, forcing companies to prioritise customers.
Embracing hyper-personalisation helps companies connect with customers on an individual level. Personalisation provides tailored marketing content based on customer preferences and preferred communication methods.
In contrast, hyper-personalisation aims to have individual conversations with each customer using different communication channels.
80%
of B2C customers believe that a company's experience is just as vital as its products or services
60%
More than 60% of marketers have improved personalization on multiple platform
80%
of firms believe they would benefit from a CRM that offers a reliable and accurate information source
Blockchain Integration
Within Salesforce, users can easily access and manipulate blockchain data in reports, automations, and other familiar locations where ordinary record data is handled. Salesforce Blockchain simplifies the challenge of constructing a reliable network and implementing appropriate authentication protocols on your behalf.
You have the freedom to determine the suitable authentication protocol for your desired network, and Salesforce Blockchain takes charge of the intricate tasks involving network communication and data integration. This means you can focus on the practical part of your task instead of dealing with the underlying systems.
Voice Activated CRM
Voice-based technology is becoming an extremely useful application for professionals who use CRM, saving them a significant amount of time. By implementing voice activation into CRM tools, users are able to interact with data in a more focused way. This means they can skip over irrelevant information and quickly access the data they need.
Speech-to-text technology has the potential to revolutionize data input by saving time. By eliminating the need to manually enter data into a solution, this technology can effectively reduce costs and redundant tasks. Users of customer relationship management systems can rely on this system to effortlessly submit information through speech.
Augmented Reality
Businesses are acknowledging the functional applications of augmented reality (AR) and have begun incorporating it to create captivating customer interactions.
Brands are employing AR in various ways, such as implementing social media filters, offering virtual product preview placements, and enabling customers to virtually try on products, in order to provide a completely engaging ecommerce experience.
The trend is continuously increasing. The pandemic led to a significant rise in consumer spending, and businesses have already begun utilizing augmented reality (AR) more extensively to improve their online retail experiences. This change has been well received by buyers.
61%
of retail customers prefer augmented reality experiences
71%
stated they would shop more often with AR technology
40%
are willing to pay extra for products with augmented reality features
Conclusion
Finally, in 2024, Salesforce promises to be a dynamic and transformational arena. These trends are more than just predictions; they represent opportunities for enterprises to innovate, adapt, and prosper in the digital world.
Organizations can maximize Salesforce’s potential and stay ahead of the competition in 2024 and beyond by implementing AI, hyper-personalization, blockchain, and other cutting-edge technology. Salesforce is leading the way to a bright future.
Seeking CRM assistance to upgrade from CSV?
Get Your CRM consultation to help you transitioning from CSV to CRM.
At Mekanys, we specialize in Salesforce Implementation, Customization, and Integration to drive business growth and streamline sales processes.
Benefiting from extensive expertise and a history of delivering results, we’re enthusiastic about delving into how we can enhance your Salesforce Marketing Cloud strategy and craft bespoke solutions tailored to your specific business requirements.
Let’s engage and delve into the opportunities ahead!
Just complete the form and we will take care of the rest.
Share this ...
Nicoleta Zavtoni
Related Articles
Exploring Relevant Topics in Today’s Business Landscape
The service we offer is specifically designed to meet your needs.
