Navigating 2024's Top Salesforce Trends

Navigating 2024's
Top Salesforce Trends

Insights and strategies for harnessing Salesforce’s
2024 evolution results for Mekanys clients.

Navigating 2024's
Top Salesforce Trends

Insights and strategies for harnessing Salesforce’s
2024 evolution results for Mekanys clients

Navigating 2024's Top Salesforce Trends
Salesforce’s world is always changing, and staying ahead of the curve is important for enterprises striving to thrive in the digital era. Several improvements are likely to revolutionise how companies use Salesforce to improve operations, engage customers, and drive growth in 2024.

Let's check out the trends

Hyper-Personalisation

In today's competitive market, Salesforce is enhancing its personalization features to help businesses offer tailored experiences based on customer data.

Blockchain Integration

In 2024, Salesforce will combine blockchain technology with its ecosystem to improve data protection, supply chain management, and transaction evidence.
voice_assistant

Voice-Activated CRM

Voice-activated CRM solutions will increase in popularity. Users can manage Salesforce tasks and access information through voice commands.

Augmented Reality

Salesforce will utilize AR to revolutionize customer interactions by offering virtual product presentations, interactive support, and immersive training.

Let's check out the trends

Hyper-Personalisation

In today's competitive market, Salesforce is enhancing its personalization features to help businesses offer tailored experiences based on customer data.

Blockchain Integration

In 2024, Salesforce will combine blockchain technology with its ecosystem to improve data protection, supply chain management, and transaction evidence.
voice_assistant

Voice-Activated CRM

Voice-activated CRM solutions will increase in popularity. Users can manage Salesforce tasks and access information through voice commands.

Augmented Reality

Salesforce will utilize AR to revolutionize customer interactions by offering virtual product presentations, interactive support, and immersive training.
Digital Evolution

State of Salesforce

ROI growth

After deployment, Salesforce increases marketing return on investment by an average of 28%

AI Integration

50% of companies are integrating AI into products and services

Revenue increase

By moving away from conventional channels, Salesforce customers reported a 29% boost in digital revenue

AI Advantage

75% of CEOs recognize the pivotal role of cutting-edge AI for a competitive edge

Digital Evolution

State of Salesforce

ROI growth

After deployment, Salesforce increases marketing return on
investment by an average of 28%

AI Integration

50% of companies are integrating AI into products and services

Revenue increase

By moving away from conventional channels, Salesforce
customers reported a 29% boost in digital revenue

AI Advantage

75% of CEOs recognize the pivotal role of cutting-edge AI for a competitive edge

Hyper - Personalisation

The future lies in embracing hyper – personalisation as the next evolutionary leap. Personalisation greatly affected the customer experience, forcing companies to prioritise customers. 

Embracing hyper-personalisation helps companies connect with customers on an individual level. Personalisation provides tailored marketing content based on customer preferences and preferred communication methods. 

In contrast, hyper-personalisation aims to have individual conversations with each customer using different communication channels.

Hyper-Personalisation

80%

of B2C customers believe that a company's experience is just as vital as its products or services

60%

More than 60% of marketers have improved personalization on multiple platform

80%

of firms believe they would benefit from a CRM that offers a reliable and accurate information source

Blockchain Integration
What is salesforce blockchain?

Blockchain Integration

Salesforce Blockchain offers a fresh approach to generating, safeguarding, and distributing data among a community of associates. The reason behind this is that Salesforce Blockchain furnishes the foundation for a decentralised ledger and incorporates the influential Salesforce metadata.

Within Salesforce, users can easily access and manipulate blockchain data in reports, automations, and other familiar locations where ordinary record data is handled. Salesforce Blockchain simplifies the challenge of constructing a reliable network and implementing appropriate authentication protocols on your behalf.

You have the freedom to determine the suitable authentication protocol for your desired network, and Salesforce Blockchain takes charge of the intricate tasks involving network communication and data integration. This means you can focus on the practical part of your task instead of dealing with the underlying systems.

Voice Activated CRM

Voice-based technology  is becoming an extremely useful application for professionals who use CRM, saving them a significant amount of time. By implementing voice activation into CRM tools, users are able to interact with data in a more focused way. This means they can skip over irrelevant information and quickly access the data they need.

Speech-to-text technology has the potential to revolutionize data input by saving time. By eliminating the need to manually enter data into a solution, this technology can effectively reduce costs and redundant tasks. Users of customer relationship management systems can rely on this system to effortlessly submit information through speech.

Voice-based technology
Augmented Reality

Augmented Reality

Businesses are acknowledging the functional applications of augmented reality (AR) and have begun incorporating it to create captivating customer interactions. 

Brands are employing AR in various ways, such as implementing social media filters, offering virtual product preview placements, and enabling customers to virtually try on products, in order to provide a completely engaging ecommerce experience. 

The trend is continuously increasing. The pandemic led to a significant rise in consumer spending, and businesses have already begun utilizing augmented reality (AR) more extensively to improve their online retail experiences. This change has been well received by buyers.

61%

of retail customers prefer augmented reality experiences

71%

stated they would shop more often with AR technology

40%

are willing to pay extra for products with augmented reality features

Conclusion

Finally, in 2024, Salesforce promises to be a dynamic and transformational arena. These trends are more than just predictions; they represent opportunities for enterprises to innovate, adapt, and prosper in the digital world.

Organizations can maximize Salesforce’s potential and stay ahead of the competition in 2024 and beyond by implementing AI, hyper-personalization, blockchain, and other cutting-edge technology. Salesforce is leading the way to a bright future.

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Nicoleta Zavtoni

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