Revolutionize Business Strategies with Marketing Cloud
In today’s rapidly evolving digital marketing sphere, Salesforce Marketing Cloud emerges as a game-changer. This article explores its Industry Solutions, revealing how businesses can revamp their strategies for unmatched success.
Let's analyze the strategies
Journey Builder
Journey Builder, a feature of Salesforce Marketing Cloud, empowers marketing teams to craft personalized campaigns, with journeys tailored to each campaign’s objectives. Utilizing Canvas activities, Journey Builder maps out successful pathways for customers, with Entry Source serving as a vital component, specifying the origin of customer interactions within the journey.
Advantages
Auto Account Onboarding
Engage a potential customer who is interested in purchasing a new vehicle and simultaneously confirm their personal details. Tailor specific and relevant messages to include in upcoming interactions to enhance communication.
Advantages
How important is the onboarding process
digital onboarding has the potential to increase conversion rates by 50%
of possible clients will change to a different solution if the onboarding process is complex
of customers have stated that they will continue to be loyal if they receive both onboarding and ongoing education
Auto End of Lease Re-Engagement
When a customer’s lease is about to expire, it is essential to maintain communication in order to discuss the possibility of upgrading to a new vehicle.
Advantages
Auto Service Reminder
Ensure to prompt a customer who has recently bought a car to book regular service appointments for maintenance and upkeep of their vehicle.
Advantages
Tracking Reminder Notification Data
under 5% of appointments cancel post-SMS reminder
of millennials find text appointment reminders helpful
of messages are opened immediately upon arrival
Retail Abandoned Cart
Send multiple emails to persuade customers to buy the items in their shopping cart.
Advantages
Get to know your customers better
Retargeting ads reduce cart abandonment by 6.5% and boost online sales by almost 20%
Abandoned cart emails have a high open rate of 39.07% and a click-through rate of 23.33%
Of the recipients who interacted with the email bought something
Of users on mobile devices leave their shopping carts behind
Retail Post Purchase
Boost customer trust and engagement by dispatching confirmation emails and conducting surveys.
Advantages
Reconnecting with Your Customers After the Purchase
Approximately 56% of websites do not include all eCommerce order tracking details on their website.
Of customers won't go back to stores that don't send useful follow-up messages.
Retail Re-Engagement
Increase customer participation with individuals who have not engaged with your brand recently.
Advantages
Retargeting boosts brand revenue and acquires new customers by 33%.
Of retail marketers consider email retargeting as their top method for retaining customers.
Retargeting is more effective than other marketing strategies, leading to a 100% increase in conversion rates.
HLS - Welcome and Onboarding
Make sure to provide a friendly and inviting greeting to all incoming patients to create a positive first impression. Additionally, ensure that the process of welcoming and integrating new patients into the healthcare system is seamless and efficient for an excellent experience.
Advantages
of customers consider the onboarding process when deciding to purchase
of consumers consider customer service quality when making purchases
of companies that focused on onboarding experienced revenue growth
HLS - Feedback Request
Enhance customer trust and engagement by sending a survey to gather feedback on their experience after a healthcare event.
Advantages
Listen your customers for a better customer experience
10%
Increase in revenue and 4% decrease in cart abandonment due to understanding users.
78%
Of people like brands that gather and welcome customer feedback.
700%
Utilize customer feedback for targeted campaigns and achieve 700% ROI.
HLS - Continuing Education
Lead healthcare professionals on a smooth path of ongoing education and improvement in their abilities.
Advantages
Financial Services Renewal
Make it easier to update financial service subscriptions or memberships.
Advantages
Annual subscriptions typically have a renewal rate of 27% after the first year.
Monthly subscriptions typically have a renewal rate of 56% at the first renewal.
Financial Services - Onboarding
Improve the process of welcoming new clients to the financial services industry.
Advantages
By combining different optimization strategies, a bank can lower its total onboarding costs by as much as 65%.
The usual first step for a new corporate client typically spans approximately 100 days.
Financial Services Abandoned Application
Revitalize neglected financial apps and assist potential customers in finishing their applications.
Advantages
Let's delve into the world of financial services
of users leave online finance applications during onboarding
of the data submitted on forms comes from mobile devices
Ever wondered about Salesforce Marketing Cloud?
Uncover its impact on your business strategies!
At Mekanys, we specialize in Salesforce Implementation, Customization, and Integration to drive business growth and streamline sales processes.
Benefiting from extensive expertise and a history of delivering results, we’re enthusiastic about delving into how we can enhance your Salesforce Marketing Cloud strategy and craft bespoke solutions tailored to your specific business requirements. Let’s engage and delve into the opportunities ahead!
Just complete the form and we will take care of the rest.
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Nicoleta Zavtoni
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